PERMANENT EXHIBITION OF ITRI MUSEUM OF HISTORY

Yu Shiaw-Shian’s business card while serving at ERSO in 1987.

Reforming: Way of Excellence
Reforming: Way of Excellence
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Introduction
In the early days, ITRI did not have a unified corporate identity logo like the current one in sky blue. Some units even designed their own logos. One of them is Yu Shiaw-Shian’s business card, the director of the Electronic Research and Service Organization (ERSO) from 1987. It features a red IC logo, representing the culture of ERSO, emphasizing that ITRI is an open, autonomous, and innovative environment that encourages young people to dream, take responsibility, and work together. This spirit is the foundation of ITRI's mission to innovate the industry.
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